Origins of Food — Tracking Food Fraud

October 16, 2012
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There’s an article on BBC: Food Fraud Tackled by Forensic Scientists by Anna-Louise Taylor.

Wine, spirits, meat and even baby food can all be faked, with fraudsters hiding their true origins. Now forensic scientists are clamping down on food fraud, which costs millions in lost revenue and can put the health and safety of the public at risk.

We noticed from looking at the Cost of Chicken crowdmap, that most people who post the information don’t know where their food comes from! This is a problem if we want to understand the quality of our food and minimize the ecological footprint by making good decisions at the supermarket. This is why we thought of creating a smart phone app that would help decode this information.

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