Cost of Chicken App Idea

April 22, 2012
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So we’ve started the design of our Cost of Chicken App: Eco-Footprint Tracker. (We’re still working out the name.)

It would work something like this:

  1. Work with food producers to place QR Codes on their products. Each code provides a URL with information on the true cost of food: how far it has been trucked to be available locally; how long it has been stored (e.g. apples are stored for months prior to being delivered to supermarkets); how much energy it took to produce the food; and how much the packaging costs. Distance, production and manufacturing, storage, and marketing are all factors that contribute to the total expenditure of our planet’s resources.
  2. Once we have the QR codes, we can quickly add up all of the groceries that are being purchased and generate an approximate size of the eco-footprint for that consumer for that day.
  3. Each person (or family) could have an account that tracks all of their food purchases. This data could be graphed (or displayed in other ways) to allow people to visualize their choices in terms of the ecological consequences.

The app could work even without the QR Codes: a consumer can just enter the type of food they bought, and the app calculates the approximate eco-footprint.

It could look something like this:
QR code tracks the cost of chicken to generate eco-footprint

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